By Al Tompkins
Al Tompkins teaches scholars approximately broadcast journalism utilizing a disarmingly basic truth—if you objective for the guts with the reproduction you write and the sound and video you trap, you are going to compel your audience to maintain observing. With humor, honesty, and directness, award-winning journalist and writer Al Tompkins bottles his years of expertise and perception in a brand new Third Edition that provides scholars the basics they should grasp journalism in today’s continually evolving media setting, with useful information they could instantly placed to take advantage of of their careers. Aim for the center is as shut as you will get to spending per week in a single of Tompkins’s education periods that he has brought in newsrooms worldwide, from which students:
• Learn the right way to construct compelling characters who connect to the audience
• Write inviting leads
• Get memorable soundbites
• See the right way to gentle, crop, body, and edit compelling videos
• Learn how you can leverage social media to interact audiences
• Gain serious pondering abilities that circulation your tale from telling the “what” to telling the “why”
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